We help clients understand the local market dynamics including a review of their target category. This executive summary includes market size, pricing, margin and competitor analysis. As part of this we will highlight any salient macro trends and notable challenges around compliance and regulatory matters.

We review your existing brand positioning and recommend any necessary adjustments to ensure your proposition connects and translates locally. We delve into the subtle cultural, lifestyle, consumer and trade dynamics of different countries. We avoid any unnecessary reinvention but believe in the importance of a nuanced local accent.

Having understood your objectives, we highlight available business model choices. As part of this, we produce market level P&L scenarios highlighting likely required investment and returns. This work considers channel, product and in-market business partner choices.

Having identified and agreed an appropriate local strategic approach, our attention then turns to making it happen. This includes ensuring you have the right local structure, skills and operational support. As part of this, founder + future can assist with retailer engagement, consumer activation plans and local regulatory matters. We are not a marketing agency, importer or distributor but are well-connected within the industry.

The majority of our assignments involve an initial phase of hands-on strategy and planning work. This intimate knowledge leaves us with a good foundation to support clients as retained advisors on their international growth journey.